Iran gears up for largest trade event on upbeat mood

Iran is about to host its biggest trade event between April 28 and May 2 when domestic and foreign companies will present their products and services at the Tehran International Exhibition Center.

The Export Capabilities Exhibition, simply known as Iran Expo, is a platform to bring manufacturers, exporters, and investors together and provide foreign visitors with a comprehensive view of the country’s export capabilities with the ultimate goal of boosting non-oil exports.

It is a multi-industry exhibition, representing a wide range of sectors which seek to put their latest advancements and innovations on show in order to expand trade and promote the quality of their products.

Faced with the most draconian sanctions ever, Iranian businesses have found ways to survive and thrive and keep the economy ticking.   

Iran Expo is an important step in the country’s bid to diversify its economy beyond oil revenues. The event, in its 7th version this year, is expected to attract thousands of entrepreneurs looking for trade and investment opportunities.

Its itinerary includes hosting business matchmaking sessions and panel discussions on global market trends.

The exhibition this year is being held while indirect talks between Iran and the US have raised hopes of an improvement in trade with the Islamic Republic. Thus, the number of participants is expected to be significantly higher compared to previous years.  

Their participation can create a major transformation in Iran's economy, and improve production, employment, and prosperity if major agreements are signed.

In recent year, Iranian companies have been able to significantly increase their technical capabilities to produce various products.  

What underpins the importance of the Iran Expo is the prevailing situation in Iran's economy and the need for a broad and comprehensive introduction of its commercial and investment capabilities and capacities.

In fact, the exhibition enables the country to project its economic power and its position on the global stage. Iran, with its rich resources and extensive economic infrastructure, along with its skilled and young workforce, has a significant share in the global economic market.

The Tehran event is especially an opportunity for Iranian knowledge-based companies to showcase their capabilities to the world in producing advanced technologies and to market their high-tech products.

Finding new business partners and attracting investors depends on exchanging information and explaining business development strategies. This happens when economic actors and trade delegates travel to get first-hand feedback on potentials and capacities within a country. One way to invite trade delegations is to hold attractive, specialized, and high-quality international exhibitions.

Politics should also be used to support the economy, where the government should help twin holding exhibitions with increased diplomatic interactions with countries.

In other words, the state must allow for constructive interactions, and create conditions for businessmen and investors to easily communicate with their counterparts in other countries including through participation in international exhibitions.

Iran Expo is an opportunity to increase export markets. Limiting exports to certain countries is not only inconsistent with Iran’s capacities, but also leads to the shrinking of its economy. What is needed is to employ all the country’s resources and strengthen its economy.

Last year’s exhibition featured more than 700 knowledge-based companies, presenting some 1,500 products and a unique opportunity to expand scientific diplomacy with world countries.

By introducing these products and achievements to the global market, Iran Expo plays a significant role in the leap of knowledge-based industry.

Iran’s brilliant scientific achievements and their industrialization over the past years have provided an unparalleled capacity for the growth of its exports.

Iran’s shortcut to progress through localization

One of Iran’s most common discourses during the past 45 years since the Islamic Revolution has been strengthening the spirit of jihad, revolution, self-sufficiency and self-reliance.

One of the mysteries of Iran’s economic survival and resilience in the face of rolling Western sanction is the value which the country gives to science. The localization of knowledge and technology has received extra attention as sanctions have intensified.

One of the important goals of localization is to meet the needs for parts and equipment in various industries and ultimately stabilize the supply chain and reduce costs.

In recent years, Iran has witnessed numerous scientific and technological achievements in such fields as nuclear, nano, biotechnology, rocketry, stem cells, aerospace, recombinant drugs, and medicine.

Iran's forays into new scientific territories such as lasers, microelectronics, robotics, hardware development and construction of supercomputers, software development and extensive use of computer science are among its other achievements. 

The ability of Iranian engineers in designing and manufacturing machines in accordance with the specific needs of the country is one of the other achievements.

Some made in Iran products have found their way into the world market, which is a testament to their quality and compliance with global standards.

Expos around the world, in addition to providing economic benefits and creating and expanding international trade, help introduce the culture and civilization of the host society, in addition to developing political relations and the bargaining power of their organizers.

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