NYC texting campaign attempts to clothe homeless
A texting campaign is underway in New York City to clothe its homeless in warm coats as winter takes over.
With homelessness reaching record highs in New York City, aid groups the Coalition for the Homeless and New York Cares are using a texting system to collect more aid for the less privileged.
While both groups partially attend to the needs of the city’s homeless population, the texting campaign eases the process for donors who cannot be present at collection sites.
People can simply text the word 'coat' to the organizations’ number and donate 20 dollars.
New coats are bought using the collected money, and they are distributed among people sleeping in shelters or under the care of social service agencies.
The initiative has taken in about 125,000 requests. But the organizers say they still need to expand their capacity as there are reportedly thousands of other requests that still need to be answered.
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